soft opening

Hello. Welcome to the “soft” opening of White Elephant, the online home of a fledgling husband and wife-owned venture based in Woodbury, N.J.

This is just a soft opening for folks looking for some unique last-minute gifts for the holidays. Expect new and exciting things coming in the new year as we develop this humble abode.

Take a look around the Web site and let us know what you think by e-mailing

White Elephant started as a collective more than 15 years ago and has been the handle for independent zines, books, concerts, short films, cards and an assortment of other creative ventures undertaken by members of the Ralph family and friends.

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